Personal Brand Goal

The ultimate want of any individual, be it employee or self employed, is self actualization. To achieve this want, he needs good health, mentorship and salary /reward. Wants are your desires in life. As an individual, my primary want is satisfaction. My secondary want is fulfillment while my ultimate want is self actualization. Satisfaction is the basic want in life. A lot of people are yet to achieve this basic want.  The basic wants for an individual are accommodation, food, health etc. To achieve this, that individual will need a job or put a strategy in place. Simply put, a need is a tool or a strategy to achieve our wants. In other words, if I want to be rich, I would need a job or an idea that will make me rich.

Satisfaction in life is as a result of gainfully employed or engaged. Fulfillment which is the secondary want is to be gainfully employed or engaged in doing what one is destined to do. By extension, self actualization is to be content. Where are you- satisfied, fulfilled or self actualized? You can be self actualized! This is the goal of personal brand. How can this be?

There are three major attributes of a personal brand- Good health; Mentorship; and Salary/Rewards. A personal brand will be committed, make sacrifices and willingly for any employer, who will in turn, be committed, make sacrifices and willing, towards making the above attributes a reality or an experience for the personal brand.

Personal brand starts from good health. Health they say is wealth! To have a relationship with an employer, you must be certified healthy and fit to work. There is hardly any structured organization or institution that will not require medical report as a condition precedent to employment. Relationship with employer is largely predicated on good health. A personal brand must not compromise on good healthy living. As a personal brand, I watch my health closely. I go for medical check-ups as at when due. I exercise regularly both body and soul. Just like you exercise your body with gym equipments, a personal brand must renew his or her mind with belief system. A personal brand is the agent of what he or she believes.

“But strong meat belonged to them that are of full age, even those who by reason of use have their senses exercised to discern both good and evil.”-Heb. 5:14

The Word of God (Strong meat) as used above is a brand (a belief system). The Word (Brand) belongs to those who are matured (Target market) who by reason of use have their senses (Hearing, seeing, smelling, tasting and feeling) exercised to discern both good and evil (Value).

The  ‘gym’ instructors  are: “And he gave some, apostles; and some, prophets; and some, evangelists; and some, pastors and teachers; For the perfecting of the saints, for the work of the ministry, for the edifying of the body of Christ: Till we all come in the unity of the faith, and of the knowledge of the Son of God, unto a perfect man, unto the measure of the stature of the fullness of Christ: That we henceforth be no more children, tossed to and fro, and carried about with every wind of doctrine(Marketing communications), by the sleight of men, and cunning craftiness, whereby they lie in wait to deceive (Advertisements); But speaking the truth in love, may grow up into him in all things, which is the head, even Christ(The Brand): From whom the whole body fitly joined together and compacted by that which every joint supplies, according to the effectual working in the measure of every part, makes increase(Value) of the body unto the edifying of itself in love. This I say therefore, and testify in the Lord, that ye henceforth walk not as other Gentiles walk, in the vanity of their mind, Having the understanding darkened, being alienated from the life of God through the ignorance that is in them, because of the blindness of their heart” -Eph 4:11-18

There is a popular saying that; “A society is not WORTH much until a man is found, who has the will, energy and ability to make it work” -William feathers.

The work of the ‘gym’ instructors above is the making of the perfect man (personal brand) for the work of creating values for the society. As presented by the scriptures, the apostles hear from God and they are excellent at exercising hearing skills. The prophets see and they have the skills of teaching you how to see visions. The evangelist smells, always looking for ‘dogs’ to convert. The pastor taste of the goodness of God’s blessing. No wonder, you see pastors today riding the best cars and leaving in good houses and having the best of life. If you stay under a pastoral anointing, you will learn the tasting skills. The teachers break the Word into pieces and make you feel God. If you want to exercise your feeling skills, stay with a teacher.

In summary,   the brand must first find out its strong meat (message); exercise its senses (hearing, seeing, smelling, tasting and feeling to be able to generate winning ideas based on its unique word) by specialist ‘gym’ instructors, to enable the brand create value and worth for the society and then make wealth.