Business like every other career or profession is about satisfaction or fulfillment. Every trade or profession has or should have an icon or symbol for easy reference likewise business itself. A cross for instance is an icon that represent Christianity. So the icon for satisfaction in the business world is a sexy lady. Check out the billboards and images on most products, you will find sexy ladies as icons. The lady is universally accepted as icon of satisfaction in the business world. Who doesn't have sex or lust after her? The feeling you get when you do is incomparable. Most product manufacturers and service providers offer or promise their customers such feelings through their products or services.
The new trend in the business world is, instead of putting images of sexy ladies on products, the products itself now take the shapes and forms of sexy ladies for such products that's targeted at male while those targeted at female are muscular in shape e.g lipsticks. As for services, much focus is not on the acts or arts but on the foreplay, the ambience, the scents, the decor or the process.
As a businessman, how do you maximize these potentials. The options available while carefully observing businesses are: most businesses focus more on the profits or what is in it for them; some focus more on the processes, the ambience or packaging and marketing but very few are able to strike a balance between both ends and these few businesses are the ones dictating the trends.
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